It’s 2011. The world is changing.  Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone’s lives, forcing people to engage with their mobile devices and ignore their immediate surroundings, not to mention their families and pets. Everything’s bigger…yet smaller. Klout scores are up, newspapers are down, and ROI is still missing in action. Here’s a question: What the #%^@$ is Quora? Nobody knows what to make of any of it. And there’s no end in sight.

Thankfully, there’s still booze.

Mark your calendar for Tuesday, January 18, 2011 at 6:30 p.m. We're taking over the upstairs at The Fours on Canal Street, just steps from TD Garden and North Station in downtown Boston.

From the people who brought you sports, social media and hangovers comes the first-ever Boston Sports & Social Marketing Tweet Up (or BSSM if you’re into brevity, man). Social Media Marketer Cait Downey (@marketCait) and Peter Stringer (@peterstringer), Director of Interactive Media from the Boston Celtics, have joined forces to stage this first-of-its-kind mash-up mingling event.

It’s a perfect night for some offline, real world networking in the North End. The Garden is empty, the Celtics are off, and the Bruins are out of town. So come tweet up, meet up and watch the B’s battle the Hurricanes while engaging in person (for once) with some of Boston’s best and brightest in the converging worlds of sports marketing and digital media.

Get there early!  Complimentary refreshments will be provided courtesy of Magners Irish Cider from 6:30-7:30 for ticketed attendees who check in upon arrival.  

Boston Sports & Social Marketing Tweet Up

Tuesday, January 18, 2011

6:30 p.m. - 9:30 p.m.

The Fours (upstairs)

166 Canal Street, Boston MA 02114